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Project Management
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Digital Marketing Training Course
298 Google reviews
894 students enrolled
This training program workshop is a comprehensive program in digital marketing strategy.
It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.
This training workshop equips the participants to understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media. They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.
OUR ALUMNAE
INSTRUCTOR LED TRAINING IN
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DESCRIPTION
Online Marketing Trends
Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:
- Over 200 Million Internet users with 200 million more to be added in coming 3 years.
- Over 200 million users of mobile internet (source: IAMAI)
- E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
- Mobile commerce to grow at 150% CAGR till 2016 .
- Social media would be prominent mode of e-commerce communication; Facebook is an example .
- India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.
The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.
The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:
What is Online Marketing : Trends/Job focus
Platforms of Digital Marketing – Duration : 2 hrs
Search Engine Optimization – Duration : 3 hrs
- Introduction & Fundamentals
- Keyword Researching & Analysis
- SEO Audit
- On-page SEO
- Off-page SEO Show case
- Google Algorithms
Social Media Marketing & Google Adwords – Duration : 3 hrs
- Introduction
- Facebook Marketing
- LinkedIn Marketing
- Google+ and Google Places
- Twitter Marketing
- Creating social media content
- Google Adwords introduction
- Creating search text ads
- Writing ad copies and running ads
Email Marketing – Duration : 1 hr
- Introduction to Email Marketing
- Online Tools for Email Marketing
- Managing Email Marketing Campaigns
Affiliate Marketing – Duration : 1 hr
- Introduction to Affiliate Marketing
- How to choose product?
- Where to find affiliates?
- How to earn from affiliate marketing?
What is Google Analytics – Duration : 3 hrs
- Major reports
- How to create dashboard
- How to customize
There will be case studies and exercises used in the workshop.
- Beginners in Digital Marketing
- People looking for a career in Digital Marketing
- People looking for a career shift
- Entrepreneurs and Bloggers
- Start-ups
- Marketing professionals
- Housewives
- School and College Level students.
- People looking out to earn from their hobbies.
- Working professional and well as job seekers.
- This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
- The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.
- It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.
- Google certification upon lab based exercise.
- They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.
Our Testimonials
Atul Bansal
There are very few training organization around whose key interest is making sure that their students are not just aiming for the certification but knowledge as well and Addon Skills is one of them. Their Industry Expert trainer hounds his team to make sure everyone studies and give priority to their studies and certification and is available literally 24*7 to respond to any queries one might have. Can not think of anyone else when planning my next skill upgrade than Addon Skills!
Nikhil Tayade
I am very happy to announce that I have passed the PgMP certification on 7th May. This was a journey with tremendous learning experience.Detailed 3 day training session from Addon Skills, Question Bank from Addon Skills, and Continuous on-going support via WhatsApp virtual discussion room created by them were really the things that made this Giant and herculean task look simple. I am thankful to Addon skills for the training as this was a major contributor in achieving this certification.
Steve Fernandes
Project Manager
Mr Kailash Uphadhay of Addon Skills has contributed towards my interest in completing my PMP certification with confidence. His enriching experience helps him to cite examples and relate the course to any individual. I trust in his methods and wish him success with the work that he wishes to carry out.
Rachita Dharmapurikar
Kailash is an excellent mentor. With his vast knowledge, he was able to satisfy all my questions and queries to the most satisfaction. It is very difficult to find a coach in the training areas of top-notch areas like Program Management as you need to have the top knowledge and broad experience. Mr. Kailash is one of the best and he is of the top caliber and someone who could deliver and coach and to larger organizations as per their needs.
Sujata Suresh Manjhi
IT Project Manager
Addon Skills is one of the best, highly professional institute for PMP aspirants, so far I have come across . I do not have enough vocabulary to Thank Mr. Kailash Upadhyay for helping me and understanding the PMP concepts not only in exam purpose but also its practical implementation in the projects. He has been a wonderful coach who will keep encouraging, until you give your exam and clear it with flying colors. His Team, especially Mayur is such a cooperative person who will always be proactive and keep talking to you until your issues are resolved. I am glad that I have taken this course through Mr Upadhyay (Addon Skills).