digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results

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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Balakrishna Raju

I am greatly pleased to share that I have successfully obtained Program Management Professional (PgMP) Credential!! Without Addon Skills this journey wouldn’t have been possible. Special thanks to Addon Skills team for the guidance/support throughout the process, you made it to so easy for me to pass the exam. Addon Skill Training material and notes helped Big time for fundamentals of Program management. Question banks with explanation were very helpful in gaining the thorough understanding of all domains. Question bank is very close to the exam question.

Jayshankar Prasad Singh

I am very pleased to share that I have successfully obtained Program Management Professional (PgMP) Credential in my first attempt. PgMP in 2 months, it is indeed a great journey. I attended PgMP certification training from the Addonskills. Most of my success credit goes to Addonskills team to make it so easy for me. Addon Skills training, question banks, ECO sessions helped me a lot. The training helped me to build my concepts, clarify doubts and understood some of the actions in sequences. I will say Questions from questions banks were very close to exam questions. I highly recommend Addonskills for all kind of project /program management training.

Sanjeev Nair

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Dr. Chandramouli Subramanian

Attended Pfmp training by Addon skills, Mr. Kailash in the month of Oct 2020. it was a wonderful experience refreshing PPP concepts. He is passionate about explaining all doubts in detail. value delivered clearly aligned with the stated and unstated goals. He reinforced all important points. His tips on how to fill application was a value Added: He took the entire training concisely. I recommend this to all portfolio managers.

Dr. Chandramouli Subramanian

Attended Pfmp training by Addon skills, Mr. Kailash in the month of Oct 2020. it was a wonderful experience refreshing PPP concepts. He is passionate about explaining all doubts in detail. value delivered clearly aligned with the stated and unstated goals. He reinforced all important points. His tips on how to fill application was a value Added: He took the entire training concisely. I recommend this to all portfolio managers.

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