digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results

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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Raviraj Mundhe

Thank you Addon Skills. Your training programme and training material/notes were very useful and helped me prepare and pass the exam. The support system even after the training is what helps aspirants focus their strategies. Thank you very much for your mentoring support and wish the entire team good luck with the certification training workshops.

Nitin Rai

Addon Skills sheer committment anf focused approach toward each and every aspirant ensures every aspirant achieve their goal. I must say their overall training approach, study materials, question bank, post training support helped me alot in my journey of PgMP certification. Best part of joining your course is that you will get introduced to multiple aspirant who have same goal as you and interaction with same group help you to not only clear your doubt and query but also stay motivated and focused for exam, Also the process of un-learn few of our way of doing things and re-learn few new things as per PMI way. This is where your help comes very handy. Lastly, I want to wish all the very best to all PgMP aspirant.

Steve Fernandes

Project Manager

Mr Kailash Uphadhay of Addon Skills has contributed towards my interest in completing my PMP certification with confidence. His enriching experience helps him to cite examples and relate the course to any individual. I trust in his methods and wish him success with the work that he wishes to carry out.

Satya Jayanti

PfMP training provided by Mr. Kailash from Addon Skills was very good and had provided a good value add for my preparation towards the certification. He was very knowledgeable and knows exactly how to communicate and keep the training engaged. Also, the support provided by him for the Application process did add a great value. Happy to be part of this training group.

Naresh Joshi

Excellent training skills!!! Thank you Kailash Upadhyay Sir for your interactive PMP training.

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