digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results

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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Ganesh Vishwasrao

Addon Skills PgMP training honed my Program Management skills and enhanced knowledge in much deeper sense. Training truly focussed on strengthening of fundamentals including but not limited to each & every minor aspects of Program Management. The study material, mentorship, Q&A Sessions, support for application writing were extra-ordinary. I strongly recommend Addon Skills to all PMP, PgMP, PfMP aspirants as well as all Corporates for Project Management trainings.

Vishal Nagarkar

I have taken PgMP training from Addon Skills and cleared exam a few days back. 3 months journey with Addon Skills was fruitful. Addon Skills trainer had taken great effort and delivered value from day one. I found him very knowledgeable, experienced, sincere and committed. Undoubtedly he is a very good mentor/coach/trainer. I wish him all the best in his future endeavours

Steve Fernandes

Mr. Kailash Uphadhay of Addon Skills has contributed towards my interest in completing my PMP certification with confidence. His enriching experience helps him to cite examples and relate the course to any individual. I trust in his methods and wish him success with the work that he wishes to carry out.

Nirav Dani

Kailash Upadhyay is a subject matter expert of PgMP and he has in-depth knowledge & practical experience about this subject. His helping nature is the best; he keeps in touch with you post your training and certification. His LinkedIn posts, Telegram group are indeed helpful for knowledge enhancement

Smita Ojha

I recently availed the services of Addon Skills for preparing for Program Management certification and was highly impressed by the knowledge of the trainer and the dedication of the team . Kailash Upadhyay - Trainer/Coach is a certified professional with years of experience and that was evident by the kind of examples and scenarios he presented during the training sessionssessions to simplify the concepts and lead the thought process to the PMI way of thinking. The training sessions were well structured and as an Addon Skill member you also get access to the Study material and Practice questions which help you in refreshing and testing your knowledge after the training is over as well. I found Kailash to be dedicated towards the success of his students and really appreciate the way he encouraged and ensured participation from the team over the virtual sessions. I look forward to leverage his expertise for the certification and wish Addon skills good luck in their journey to become a trusted leader in providing Training and other certification related services. If highly recommend Addon Skills as a Go To institute for trainings and PMI certification related services. It is not often that you see such a dedicated team who will support you and your journey with such zeal and passion. Thank you Addon Skills.

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